Kellogg s Special K Customer Profile Essay - 897 Words

Kellogg’s Special K ® Customer Profile Yuanyuan ZHU (Stream 2) Name: Emma Gender: Female Age: 18-23 Occupation: Student Marital status: Single Highest qualification: High school Employment status: Part-time employed Income: $300 per week Emma is a young female student and she is single. She is doing her bachelor degree at the university and also has a part-time job as a waitress. She comes from a middle-class family and she is living in a studio close to the campus. She is energetic and bright, who is engaged actively in the university. Influenced by her parents, who both have medical backgrounds, she has a strong mind of keeping a healthy lifestyle, including a healthy diet and going to the gym regularly. Emma also inherits her parents the style of behaviour, that is, the price is not the top concern but the quality and value that is delivered with the products. Demographics Emma is an undergraduate student in the University of Sydney. She comes from a middle-class family. Her mother is a doctor and her father is a university professor. She is also a part-time waitress and earns around $300 per week. She rents a studio for herself to live near the campus in the inner city area. She always wants to show others her best and she is single. Special K ® is introduced to help women become the best they can (Our Story n.d.). This category has a strong position as a weight losing brand. It targets at female customers who are aware of the need for healthy products. Thus,Show MoreRelatedBusiness Research Report On The Breakfast Cereals Industry1936 Words   |  8 Pagesparticular The Kellogg Company. This report will analyse the fundamental marketing issues relating to this business. 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